This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.
Parents want what’s best for their baby. When it comes to nutritional values, we all know that infant development is crucial and they need the important nutrients to keep those little minds going.
PBM Products recently won a false-advertising lawsuit against Mead Johnson, the maker of Enfamil Lipil. PBM Products is a primary supplier of store-brand formulas to national retailers including Walmart, Target, Sam’s Club, Krogers, and more.
The lawsuit stated Mead Johnson participated in false advertising campaigns that made it appear store-brand formulas did not contain the same nutritional value of Mead Johnson brands. In reality, PBM Formulas contain equivalent values of DHA and ARA fats, known to help in eye and infant brain development.
What does this mean to parents? I personally know when shopping for formula, I have thought about purchasing the store-brand formulas but hesitated-nervous about nutritional value for my girls. Little did I know that in reality, by purchasing store formulas, I could have saved up to $600 per year and STILL had the girls getting the same nutrition as from other formulas.
This false advertising judgement against Mead Johnson resulted in $13.5 Million Dollars in damages and the ruling judge, U.S. District Court Judge James R. Spencer, stated Mead Johnson must pull any advertising claiming nutritional needs are not met by store brands.
So rest assured, saving yourself money doesn’t mean you are cutting your baby’s nutritional needs short. What could you do for baby saving that much money on formula each year?
About Jenna Goodwin
i am glad you posted anything about formula. I think its underrepresented.
So true! I am very glad that breast feeding was successful for me though – I saved so much money. Enfamil was so wrong to market like they did!
I’m a big fan of the Parent’s Choice formula. We used it for both our kids.
The big takeaway here is that we parents can go to any megaretailer and buy its store brand whether it be CVS, Babies R Us, or Walmart. $600 is no laughing matter. My doctor even told me about the nutritional equality of al baby formulas, but it angers me to think that moms have been lied to.